# Segments

> Marketing for independent run specialty stores. We set up the marketing that brings runners into independent run specialty stores on Shopify: your catalog, Google Business Profiles, Merchant Center and local inventory ads, and brand co-op campaigns. Heavy setup from us, then you run it from Segments HQ, or we run it for you on HQ Managed.

Segments is based in Kansas and serves stores across the United States. Contact: help@segmentsmarketing.com.

Who it is for: Independent run specialty retailers with one to five locations, on Shopify. Not on Shopify yet? Our migration track moves you over. Six or more locations are quoted. If you fit runners by hand, we built this for you.

What it does not do: Social media, newsletters, photo shoots, and loyalty programs. We stick to the work that brings runners through the door.

## Services

- [Get Found](https://segmentsmarketing.com/services/get-found): Show up first when a runner searches. Google and AI assistants read the same signals: your Business Profile, your product data, and the structured data on your site. We set them up for every door.
- [Fill the Store](https://segmentsmarketing.com/services/fill-the-store): Put your in-stock wall in front of nearby runners. Local inventory ads show the exact shoe on your wall, the distance, and "pick up today." HQ builds a Google Shopping campaign around each store and paces it to the budget.
- [Brand-Funded Growth](https://segmentsmarketing.com/services/brand-funded-growth): Co-op from every brand on your wall. Brand co-op campaigns are included with no management fee, so every brand dollar goes to ads. When a campaign ends, HQ drafts the brand report and the invoice.

## Pricing

- Segments HQ is $249 a month for the first location, plus $125 a month for each added location: $499 for 3, $749 for 5. Six or more locations are quoted. Setup is $1,500 to $5,500, priced on our published rubric. Stores not on Shopify take the migration track, $5,000 to $12,000. HQ Managed, where we run HQ for you, is an add-on on top of the software: $399 a month for the first location plus $150 for each added one, so $648 a month in total for one location.
- One feature set, no tiers. Month-to-month, billed on the 1st, cancel with 30 days' notice. Annual prepay: 12 months for the price of 10. Ad spend is paid to Google directly and isn't included.
- Brand co-op campaigns are included with no management fee. Every brand dollar goes to ads.
- Web Care ($299 a month) and Web Care Plus ($599 a month) cover website help for a Shopify store.
- How to sign up: Book a call, get scored on the setup rubric, then pay through a Stripe link. There is no self-serve checkout.
- Prices, the full setup rubric, the migration track and add-ons: [Pricing](https://segmentsmarketing.com/pricing)

## Evidence

- [Evidence](https://segmentsmarketing.com/evidence): What the research says. Published findings from other organizations behind each service, with sources and limits. They are not Segments client results.

## Pages

- [Home](https://segmentsmarketing.com/): Overview, services, pricing, and FAQ.
- [How it works](https://segmentsmarketing.com/how-it-works): Free report, a call, hands-on setup, then Segments HQ.
- [Who we serve](https://segmentsmarketing.com/who-we-serve): Single-door, multi-door, college-town, and trail run stores on Shopify, one to five locations.
- [Free Storefront Report](https://segmentsmarketing.com/storefront-report): A free grade of how a store shows up on Google, in AI answers, in reviews, and in ads.
- [Book a call](https://segmentsmarketing.com/demo): A 15-minute call. We walk through your Storefront Report, score your setup on the published rubric, and leave you with a written 90-day plan. If you go ahead, a Stripe link to pay follows.
- [About](https://segmentsmarketing.com/about): Why Segments exists and how it works with owners.
- [Guides](https://segmentsmarketing.com/guides): Free, practical guides for run specialty owners, grouped by topic. RSS: https://segmentsmarketing.com/guides/rss.xml

## Guides: Get Found

- [How AI assistants decide which running store to recommend](https://segmentsmarketing.com/guides/how-ai-assistants-recommend-running-stores): Where ChatGPT, Perplexity, Gemini and Google AI Overviews get local store info, what they read about your running store, and a test you can run today.
- [How to get more Google reviews for your running store](https://segmentsmarketing.com/guides/get-more-google-reviews): How to get more Google reviews for your running store: your review link and QR code, when to ask, what Google and the FTC ban, and how to reply.
- [Local SEO for running stores](https://segmentsmarketing.com/guides/local-seo-for-running-stores): Local SEO for running stores: how Google ranks local results, store pages, consistent listings, store schema, in-stock products, reviews and race links.
- [The 1-minute test for your website](https://segmentsmarketing.com/guides/the-1-minute-test-for-your-website): Five quick checks for your running store website: Google indexing, copied product copy, readable prices, mobile speed and AI answers. Plus how to fix each.
- [The Google Business Profile checklist for run specialty stores](https://segmentsmarketing.com/guides/google-business-profile-checklist): A Google Business Profile checklist for running stores: the right categories, holiday hours, products, photos, posts, store codes and multi-location rules.
- [What to do when a competitor opens near your running store](https://segmentsmarketing.com/guides/when-a-competitor-opens-nearby): A competitor opening near your store? Check how you show on Google Maps and in AI answers, close review and profile gaps, and follow a 30/60/90-day plan.

## Guides: Fill the Store

- [Google Merchant Center for running stores](https://segmentsmarketing.com/guides/google-merchant-center-for-running-stores): Set up Google Merchant Center for a Shopify running store: required shoe attributes, GTINs, variants, disapprovals, misrepresentation and free listings.
- [Local inventory ads for run specialty: a setup guide](https://segmentsmarketing.com/guides/local-inventory-ads-setup-guide): Local inventory ads setup for run specialty stores: Google's requirements, Shopify POS inventory by location, pick up today, verification and campaigns.
- [Shopify Flow automations every run store should turn on](https://segmentsmarketing.com/guides/shopify-flow-automations-for-run-stores): Six Shopify Flow examples for running stores: low stock alerts on core sizes, hiding sold out shoes, tagging missing barcodes and pickup order alerts.
- [Shopify for run specialty stores](https://segmentsmarketing.com/guides/shopify-for-run-specialty-stores): Shopify for running stores: set up locations, size and width variants, pickup in store, product data and Shopify POS so your shoe wall sells online too.

## Guides: Co-op

- [How brand co-op works for independent run stores](https://segmentsmarketing.com/guides/how-brand-co-op-works): What co-op advertising is, how it differs from MDF, the rules brands attach to it, and how co-op from every brand lowers your brand concentration risk.
- [How to claim co-op from every brand you carry](https://segmentsmarketing.com/guides/claim-co-op-from-every-brand): How to claim co-op funds step by step: find each brand's balance, get pre-approval, gather proof of performance, beat the deadline and track every payment.

## Guides: Store marketing

- [How to market a running store: a 12-week plan](https://segmentsmarketing.com/guides/how-to-market-a-running-store): How to market a running store in 12 weeks: fix the basics, get found on Google, then run one brand-funded local campaign. With a seasonal calendar.
- [In-store events and run clubs that bring runners in](https://segmentsmarketing.com/guides/in-store-events-for-running-stores): Running store event ideas that bring runners in: how to start a run club, host a shoe demo night, run training groups, and measure which events sell.
- [Race sponsorships and expos for running stores](https://segmentsmarketing.com/guides/race-sponsorships-and-expos): Race sponsorship for running stores: which races to sponsor, what to ask for, how to plan an expo booth, and how to measure whether it sold shoes.

## Optional

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