About
Built by someone who works the floor.
I spent years in advertising before moving into run specialty. Today I run marketing for a multi-door independent: the website, search, ads, co-op, and events.
Every independent owner I talk to has the same problem. The fit process is great. Runners can't find it online, and nobody has time to fix that.
Segments does that setup once, properly. Then Segments HQ puts every control in the owner’s hands, so they can run it from the floor.
YOUR PACER
Lifelong runner.
Running has been part of my life for as long as I can remember.
Agency side.
Digital advertising at a few different agencies.
Freelance.
Web design and digital ads for local businesses.
Run specialty.
About three years ago, I jumped in headfirst.
How we work
You approve every dollar.
The plan, the ad spend, and every campaign get your sign-off first.
You own every account.
Google, Shopify, and Merchant Center stay in your name. We use manager access.
Sales, not clicks.
HQ reports what a brand’s shoes sold during a campaign against before and last year. If a campaign doesn’t move shoes, we change it.
No busywork.
No photo shoots, content calendars, or social posting. Setup that keeps paying off, then a dashboard.
