For independent run specialty stores on Shopify
Marketing that fills
the store.
Your Business Profiles, your product data, local inventory ads, and co-op campaigns from the brands you carry. We do the heavy setup, then hand you one app to run it.
Got it. Your Storefront Report will be in your inbox within one business day.
Your score and top findings, free in about 2 minutes. Book a free 15-minute walkthrough to unlock the full report.
What the research says.
Everything between the search and the fitting bench.
Get Found
Show up first when a runner searches.
Google and AI assistants read the same signals: your Business Profile, your product data, and the structured data on your site. We set them up for every door.
- Business Profile optimized per location
- A full catalog optimization pass
- A structured data baseline for search and AI
Fill the Store
Put your in-stock wall in front of nearby runners.
Local inventory ads show the exact shoe on your wall, the distance, and "pick up today." HQ builds a Google Shopping campaign around each store and paces it to the budget.
- Shopping campaigns around each store
- Stock checked on Google before launch
- Daily budgets paced, never past the total
Brand-Funded Growth
Co-op from every brand on your wall.
Brand co-op campaigns are included with no management fee, so every brand dollar goes to ads. When a campaign ends, HQ drafts the report and the invoice.
- No management fee on co-op
- Brand reports drafted for you
- Invoices and payments tracked by brand
Your fit process is the product. We make sure people find it.
We set it up. You run it from HQ.
HQ flags what needs you. Approve it and it's done.
- Google Business Profile
- Merchant Center
- Local inventory ads
- Shopping by store
- Adaptive pacing
- Launch checks
- Bid advice
- Product categories
- Titles in your voice
- Compare-at prices
- Brooks co-op
- HOKA co-op
- Brand invoices
- Segments HQ
How it starts
Run your free report
Search, reviews, ads, and AI visibility, graded in about 2 minutes.
Book a call
15 minutes. We walk through your report and score your setup on our published rubric, so you know the price. You leave with a 90-day plan either way.
You run it from HQ
We do the setup. Then HQ builds the brand campaigns and finds the fixes, and you approve them. Or we run it for you on HQ Managed. How it works
Three things we won't do.
Chase clicks that never reach the store.
HQ reports each brand's sales during a campaign against before and last year. If a campaign doesn't move shoes, we change it.
Post or spend without your sign-off.
Every campaign and every dollar gets your approval first. You own every account we touch.
Hide the price.
HQ is $249 a month for one location, and setup is priced on a published rubric. It's all on the pricing page.
Simple, published pricing.
Full pricing and FAQ →Segments HQ
$249 /month
First location. $499 for 3, $749 for 5. Month-to-month.
Book a callSetup
$1,500 to $5,500
One time, on a published rubric. Not on Shopify? Migration from $5,000.
Book a callHQ Managed
+ $399 /month
We run HQ for you. Added on top of Segments HQ: $249 + $399 = $648 a month for one location.
Book a call
Questions
What does Segments do?
We set up the marketing that brings runners into independent run specialty stores on Shopify: your catalog, Google Business Profiles, Merchant Center and local inventory ads, and brand co-op campaigns. Heavy setup from us, then you run it from Segments HQ, or we run it for you on HQ Managed.
What don't you do?
Social media, newsletters, photo shoots, and loyalty programs. We stick to the work that brings runners through the door.
Who do you work with?
Independent run specialty retailers with one to five locations, on Shopify. Not on Shopify yet? Our migration track moves you over. Six or more locations are quoted. If you fit runners by hand, we built this for you.
What does it cost?
Segments HQ is $249 a month for the first location, plus $125 a month for each added location: $499 for 3, $749 for 5. Six or more locations are quoted. Setup is $1,500 to $5,500, priced on our published rubric. Stores not on Shopify take the migration track, $5,000 to $12,000. HQ Managed, where we run HQ for you, is an add-on on top of the software: $399 a month for the first location plus $150 for each added one, so $648 a month in total for one location.
What is Segments HQ?
The app you run it from after setup. HQ builds Google Shopping campaigns around each store and paces them to the brand's budget, suggests fixes to your product data, and drafts brand reports and invoices. You approve, and it's done. Prefer we run it? That's HQ Managed.
Is there a contract?
No. Month-to-month, billed on the 1st. Cancel with 30 days' notice.
How do I sign up?
Book a call, get scored on the setup rubric, then pay through a Stripe link. There is no self-serve checkout.
What's in the free report?
A grade of how your store shows up on Google, in AI answers, and in reviews, plus the three fixes that matter most.
See how your store shows up.
Your score and top findings, free in about 2 minutes. Book a free 15-minute walkthrough to unlock the full report.
Got it. Your Storefront Report will be in your inbox within one business day.