How it works
We set it up. You run it from HQ.
The heavy work happens once, by hand. After that, Segments HQ puts every control in your hands. It flags what needs you. You approve it. It's done.
- WEEK 1
Report and a call
A free Storefront Report and a 15-minute call. We score your setup on our published rubric, so you know the price first.
- Search, reviews, and AI graded
- Setup scored on the published rubric
- A Stripe link to pay when you are ready
- SETUP
We set it up
The heavy work, done by hand, once.
- Voice profile and a full catalog pass
- Business Profile optimized for every door
- Merchant Center tuned, local inventory ads connected
- Structured data baseline
- First campaign built, staff logins set
- AFTER GO-LIVE
You run it from HQ
HQ finds the fixes and builds the campaigns. You approve them. Or choose HQ Managed and we run it for you.
- Approve hundreds of fixes at once
- Launch brand campaigns with stock checks
- Change dates or budget with a pace preview
- Brand reports and invoices drafted
Segments HQ
Approve it and it's done.
HQ checks your products and campaigns and suggests fixes. Everything starts in practice mode, and each area goes live only when you switch it on. Try it.
Needs you
4 WAITING- CATALOG 214 products need a Google categoryHQ recommends one for each. Approve and it writes them in Shopify.
- PRICES 18 compare-at prices aren’t real salesHQ can clear them in Shopify.
- TITLES New titles for 40 ASICS productsDrafted in your voice from ASICS product facts.
- CAMPAIGNS HOKA campaign is ready to launchStock checked on Google at every store. 6 sizes held back until Google lists them right.
Practice or live
3 OF 4 LIVE- Product categoriesWrites to Shopify
- Titles and descriptionsWrites to Shopify
- Compare-at pricesPractice: shows what it would change
- CampaignsLive on Google
HOKA campaign spend
PACED TO TOTALEverything we set up, you control.
Campaigns
Shopping around each store
HQ builds a Google Shopping campaign for a brand's in-stock products around each store, with a closer ring that bids higher.
Pacing
Never past the brand's total
HQ sets each day's budget from what's left and leans into your busiest days. Change the end date or budget and see the new pace first.
Launch checks
Right sizes, store by store
Before launch HQ checks your stock on Google, leaves out sizes Google lists wrong, and puts them back when Google catches up.
Catalog
Fixes you approve
Google categories for every product, titles in your voice for brands with official product facts, and compare-at prices that aren’t real sales.
Brands
Reports, invoices, payments
When a campaign ends, HQ drafts the brand report and the invoice. See what every brand owes and what's paid.
Who sees it
Your ads, in plain words
On a running campaign HQ shows who can see the ads, impressions near each store, the top searches, and whether a higher bid would win more.
Who does what
| You | Segments | HQ | |
|---|---|---|---|
| Plan and ad budget | Approves | Builds | |
| Catalog, Business Profile, Merchant Center, and local inventory ads setup | Does it | ||
| Brand campaigns | Approves | Builds and paces | |
| Product categories, titles, and compare-at prices | Approves | Finds and drafts | |
| Stock checks before launch | Does it | ||
| Brand reports and invoices | Sends | Drafts | |
| Social media and newsletters | Yours |
On HQ Managed, we take your column: approvals, brand campaigns, co-op with your reps, brand reports and invoices, and a monthly check-in.
What HQ won't try to be
Shopify and Google already do these well. HQ connects to them instead of replacing them.
- Email sending
- Social scheduling
- CRM
- Website hosting
- Loyalty programs
- Point of sale
