Simple, published pricing.
One app, one feature set, no tiers. Setup is priced on a rubric we publish in full. Every plan starts with a call.
Segments HQ
The software. For stores on Shopify.
$249 /month
First location. Each added location, 2 to 5: $125 a month. Six or more: quoted.
Book a call- Up to about 5,000 active products
- Google Shopping campaigns around each store, paced to the budget
- Brand co-op campaigns with no management fee
- Product categories, titles and compare-at prices fixed when you approve
- Brand reports, invoices and payment tracking
- Practice mode first, every change logged and undoable
HQ Managed
We run HQ for you. An add-on to Segments HQ.
+ $399 /month
On top of the HQ software: $249 + $399 = $648 a month for one location. Each added location: $150 more.
Book a call- Approvals handled for you
- Brand campaigns built and paced
- Co-op coordinated with your reps
- Brand reports and invoices
- A monthly check-in
- Up to 4 brand campaigns a year, extras $450 each
Setup
For stores on Shopify.
$1,500 to $5,500
Priced on the published rubric. Not on Shopify? Migration track.
Book a call- Voice profile
- Full catalog optimization pass
- Google Business Profile optimization
- Merchant Center tune-up
- Local inventory ads connected
- Structured data baseline
- First campaign built
- Staff logins
By location
Monthly, for one to five locations. HQ Managed is added on top of the HQ software.
| Locations | Segments HQ | HQ Managed add-on | HQ with Managed |
|---|---|---|---|
| 1 | $249 | + $399 | $648 |
| 2 | $374 | + $549 | $923 |
| 3 | $499 | + $699 | $1,198 |
| 4 | $624 | + $849 | $1,473 |
| 5 | $749 | + $999 | $1,748 |
| 6 or more | Quoted | Quoted | Quoted |
How billing works
- Month-to-month
- Cancel any time with 30 days' notice.
- Billed on the 1st
- Every monthly plan is billed in advance on the 1st.
- Annual prepay
- 12 months for the price of 10.
- Payment
- Through Stripe. ACH bank transfer is the default, and cards are accepted.
- Ad spend
- Paid to Google directly. It isn't included.
- POS connector fees
- Third-party POS connector fees aren't included.
- Brand co-op
- Brand co-op campaigns are included with no management fee. Every brand dollar goes to ads.
- Switching
- Move between HQ and HQ Managed at the start of any month.
How you sign up
Book a call
15 minutes. We walk through your free Storefront Report together.
Get scored
We score your store on the setup rubric below, so you know the price before you commit.
Pay through Stripe
If you want to go ahead, we send a Stripe link to pay. There's no self-serve checkout.
Setup for stores on Shopify
$1,500 to $5,500, on a rubric we publish.
On the call we score each line below. The total sets the price. Payment is 50% at kickoff and 50% at go-live. Setup isn't waived.
Base scope, $1,500
- One location
- Voice profile
- Full catalog optimization pass
- Google Business Profile optimization
- Merchant Center tune-up
- Local inventory ads connected
- Structured data baseline
- First campaign built
- Staff logins
The rubric
| What we find | Points |
|---|---|
| Locations 2 and 3 | 2 points each |
| Locations 4 and 5 | 1 point each |
| What we find | Points |
|---|---|
| Up to 1,000 | 0 |
| 1,001 to 2,500 | 1 |
| 2,501 to 5,000 | 2 |
| Over 5,000 | 3 |
| What we find | Points |
|---|---|
| Over 90% | 0 |
| 70 to 90% | 1 |
| Under 70% | 3 |
| What we find | Points |
|---|---|
| Active, healthy and local inventory flowing | 0 |
| Over 10% disapprovals, no local feed, or no account | 1 |
| Suspended or misrepresentation | 3 |
| What we find | Points |
|---|---|
| Manager on every location | 0 |
| 1 location needs access or verification | 1 |
| 2 or more locations | 2 |
| What we find | Points |
|---|---|
| Shopify POS or a native connector | 0 |
| Third-party connector, working | 1 |
| Not synced by location | 3 |
| What we find | Points |
|---|---|
| Over 80% and exportable | 0 |
| 40 to 80% | 1 |
| Under 40%, or not exportable | 2 |
| What we find | Points |
|---|---|
| Online Store 2.0 | 0 |
| Vintage or heavily custom | 1 |
Price by total points
| Total points | Setup price |
|---|---|
| 0 to 3 | $1,500 |
| 4 to 7 | $2,500 |
| 8 to 11 | $3,500 |
| 12 to 15 | $4,500 |
| 16 or more | $5,500 |
Not on Shopify?
The migration track: $5,000 to $12,000.
Stores not on Shopify move over with us. It includes full HQ setup.
What's included
- The optimized Segments theme
- Product and customer data migration
- Redirects from your old site
- POS connector setup
- Full HQ setup
Starts at $5,000 for
- One location
- Up to 2,500 products
- A clean export
- A POS with a native Shopify connector
Add $1,000 each for
- Over 2,500 products
- Over 25,000 variants
- A POS without a native Shopify connector
- A custom or industry-platform source site
- Each added location
Capped at $12,000. Anything beyond that is quoted. Payment is one third at kickoff, one third at data sign-off, and one third at launch.
A POS-to-Shopify connector may carry its own monthly fee from that vendor. That fee isn't included.
Optional, per store
Web Care for your Shopify site.
Web Care
$299 /month
Book a call- 3 hours of website help a month
- Response by the next business day
- Site down or checkout broken: work started within 4 business hours
- A weekly checkout test
- Uptime alerts
- App and theme update review
Web Care Plus
$599 /month
Book a call- 7 hours of website help a month
- Response the same business day
- Urgent work started within 2 business hours
- Everything in Web Care
- A monthly speed and Core Web Vitals check
- Small builds: brand campaign landing pages, run club and event pages, new sections
Both plans
- Unused hours roll over one month.
- Extra hours are $110 each.
- Any single job over 6 hours is quoted as a project.
- Every change goes on a duplicate theme first. You approve it, then it is published, with a rollback logged.
- $50 a month off Web Care with HQ Managed.
- Month-to-month with 30 days' notice.
Not included
- Redesigns
- Migrations
- Custom apps
- App and theme license fees
- Content writing beyond what HQ drafts
Questions
Is there a contract?
No. Plans are month-to-month and billed on the 1st. Cancel with 30 days' notice.
Is there a discount for paying yearly?
Yes. Annual prepay is 12 months for the price of 10.
How do I pay?
Through Stripe. ACH bank transfer is the default, and cards are accepted. We send the Stripe link after your call. There's no self-serve checkout.
Is ad spend included?
No. Ad spend is paid to Google directly, and much of it can come from brand co-op. Third-party POS connector fees aren't included either.
Do you take a fee on brand co-op?
No. Brand co-op campaigns are included with no management fee. Every brand dollar goes to ads.
Can I add a location later?
Yes. Each added location, up to five, is $125 a month on HQ or $150 a month on HQ Managed. Six or more locations are quoted.
Can I switch between HQ and HQ Managed?
Yes, at the start of any month. HQ Managed is an add-on: your bill shows the HQ software line and the HQ Managed line, for example $249 plus $399 is $648 a month for one location.
Is setup ever waived?
No. Setup is priced on the published rubric and paid 50% at kickoff and 50% at go-live.
What if we're not on Shopify?
Take the migration track. We move your site, products and customers to Shopify, set up your POS connector, and set up HQ. It is $5,000 to $12,000, priced on the list on this page.
Who owns my Google and Shopify accounts?
You do. We work with manager access. If you leave, everything stays with you.
Start with a call.
We'll score your setup on the rubric, so you know the price before you commit.
Book a call