Fill the Store
Put your shoe wall on every phone nearby.
Local inventory ads show runners the exact shoe in your store, how far away it is, and that they can try it on today.
A runner in your store is worth more than a click.
$145.95
average run specialty price for a pair of running shoes, about 43% above the $102 average across all channels.
Source: Karnan Associates and Circana, as reported by SGB Media, December 3, 2025.
- 21%more store visits
Source: Google Merchant Center Help. Google data, global, July 2023 to July 2024.
- 9%more online conversions
Source: Google Merchant Center Help. Google data, global, July 2023 to July 2024.
Count sales, not just clicks.
What we handle
Local inventory ads connected
Your in-stock shoes on Google with price, distance, and "try on today," fed from your Shopify inventory through Merchant Center.
Shopping campaigns around each store
HQ builds a Google Shopping campaign for a brand's in-stock products around each store, with a closer ring that bids higher.
Paced, never past the total
HQ sets each day's budget from what's left, leans into your busiest days, and never spends past the brand's total.
Checked before launch
HQ checks your stock on Google store by store, leaves out sizes Google lists wrong, and puts them back when Google catches up.
Brand campaigns
Launch day, paced.
New versions of the shoes your regulars love drive the biggest weeks of the year. Set the dates and the brand's budget. HQ paces each day from what's left and never spends past the total.
- Neutral trainer
- Max cushion
- Trail
- In-stock wall
What you see in HQ
On every running campaign, in plain words.
- Who can see the adsAUDIENCE
- Impressions near each storePER STORE
- The top searches that showed your adsSEARCHES
- Whether a higher bid would win moreBID ADVICE
- Spend against the brand's totalPACING
Questions
Is ad spend included?
No. Ad spend is paid to Google directly. Much of it can come from brand co-op.
Do we need an inventory feed?
Yes. We connect your Shopify inventory straight to Google Merchant Center, so what’s on your wall is what shows in the ad.
How do you measure results?
HQ drafts a brand report comparing the brand's sales during the campaign with before and with last year. Matching in-store sales to ad clicks is coming.
Can we change a campaign once it is running?
Yes. Change the end date or the budget, see the new daily pace first, then confirm.
Do we need photos or ad design?
No. Shopping and local inventory ads build themselves from your product feed.
Free guides
- Google Merchant Center for running stores
- How to market a running store: a 12-week plan
- In-store events and run clubs that bring runners in
- Local inventory ads for run specialty: a setup guide
- Race sponsorships and expos for running stores
- Shopify Flow automations every run store should turn on
- Shopify for run specialty stores
