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Terms of Use

Version 1.1. Effective October 13, 2026.

1. Who we are

Segments is a business name of HollTech LLC, a Kansas limited liability company ("Segments", "we", "us"). These Terms cover segmentsmarketing.com, the Storefront Report, and walkthrough bookings.

2. Agreeing to these Terms

You agree to these Terms when you run a Storefront Report, book a walkthrough, or otherwise use the site. If you use the site for a business, you agree for that business and confirm you have the authority to do so. If you do not agree, do not use the site.

3. Who the site is for

The site is for businesses in the United States and the people who work for them. You must be at least 18. The site is not for personal, family or household use.

4. The Storefront Report

The Storefront Report is a free, automated snapshot of how easy a store is to find online. The free summary shows the score and top findings. The full report unlocks when you book a free 15-minute walkthrough. No purchase is required, and the walkthrough carries no obligation.

5. How the report is made, and its limits

  • The report is built from third-party sources: public Google Business Profile listings, map and shopping search results, website speed tests, and answers from AI models.
  • Results are a sample taken at a specific time, for specific searches and locations. Search results and AI answers change often and differ by location, device and user. Your own searches may not match, and another run may differ.
  • Search volume figures are rounded estimates from third-party sources. They count searches, not people or customers.
  • The score is our own opinion-based index. It is not an industry standard, a certification, or a statement about any store's quality.
  • The report measures visibility. It does not measure sales, lost customers or revenue.
  • Some data comes from providers we do not control. Any part of a report may be unavailable at any time.

How the score works is explained at segmentsmarketing.com/storefront-report/method.

6. AI answers

Reports include text generated by third-party AI models. We reproduce it unedited so you can see what was said. It is not our statement. We have not verified it, and it may be wrong, incomplete or out of date. Results come from the providers' APIs and may differ from what their apps show. Do not rely on AI answer text as fact about any business.

7. Google Maps content

The Storefront Report includes Google Maps features and content. Your use of Google Maps features and content is subject to the current versions of the Google Maps/Google Earth Additional Terms of Service at https://maps.google.com/help/terms_maps/ and the Google Privacy Policy at https://policies.google.com/privacy. We may suspend access to these features if you do not comply with those terms.

8. Other businesses and brands

Other businesses appear in a report only because they appeared in the results we sampled. Naming a business is not a statement about its quality, conduct or products. Business, brand and product names belong to their owners and are used only to identify them. Segments is not affiliated with, endorsed by or sponsored by Google LLC, OpenAI, Anthropic, Perplexity AI, or any store or brand named in a report. Google, Google Maps, Google Shopping and Google Ads are trademarks of Google LLC. ChatGPT is a trademark of OpenAI. Claude is a trademark of Anthropic. Perplexity is a trademark of Perplexity AI.

9. Corrections and removal

If you believe a report contains wrong information about a business, or you want a report about your business removed, email help@segmentsmarketing.com. We review requests within 2 business days and will correct or remove content where appropriate.

10. Acceptable use

You agree to:

  • run reports only on a business you own, work for, or are authorized to evaluate, or for your own internal evaluation;
  • give accurate information when you book.

You agree not to:

  • use bots, scripts or bulk or automated requests, or get around rate limits;
  • copy, scrape, resell or white-label reports, or use them to build a competing product;
  • publish report links, or publish, advertise or distribute AI answer text;
  • use a report to make public claims about, or to disparage, another business;
  • present a report as a certification, endorsement or official rating;
  • remove dates, attribution or notices from a report;
  • reverse engineer the site or the score.

We may limit, block or delete reports and access at any time.

11. Ownership and your license

We own the site, the reports, the score and the method behind it. Facts and third-party data belong to their sources. You may use a report for the internal business purposes of the store it describes and share it with your staff and advisers. You may quote your own score and findings if you credit "Segments Storefront Report" with the report date, leave them unaltered, and do not suggest that Segments endorses or certifies your store.

12. Feedback

If you send us ideas or suggestions, we may use them freely and without payment.

13. Walkthroughs

Walkthroughs are free and carry no obligation to buy. You can cancel or reschedule at any time. We do not record or transcribe a call without asking you first, and you can say no.

Apart from section 15, these Terms do not cover paid services. Paid work is also covered by a separate written agreement, and that agreement controls if it conflicts with these Terms. Using the site or a report does not make you a client and does not create an agency, partnership or advisory relationship.

15. Billing, cancellation and refunds

This section applies when you buy a paid service from us.

  • Payments go through Stripe. ACH bank transfer is the default, and cards are accepted.
  • Monthly plans are billed in advance on the 1st of each month.
  • You can cancel a monthly plan with 30 days' notice.
  • We do not give refunds for partial months.
  • Annual prepay is refundable pro rata for unused full months, but only if Segments ends the service.
  • Setup and migration deposits are non-refundable once work starts. Milestone payments are due as listed.
  • Extra hours and extra campaigns are billed after you approve them.
  • If an ACH payment fails, we may retry it.

16. No guarantees and no advice

We do not guarantee rankings, traffic, AI mentions, leads, sales or revenue. Search engines, AI providers and other platforms control their own results and can change them without notice. Results described on this site are individual results, and yours may differ. The site and reports are for information only. They are not legal, financial or other professional advice.

17. Messages from us

If you book a walkthrough or ask us to email a report, we may contact you about your request and about Segments services. Every marketing email has an unsubscribe link. Our Privacy Policy explains how we handle your information.

18. DISCLAIMER OF WARRANTIES

THE SITE AND THE STOREFRONT REPORT ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT THE LAW ALLOWS, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY AND NON-INFRINGEMENT. NOTHING IN THESE TERMS LIMITS ANY RIGHT YOU HAVE THAT THE LAW DOES NOT ALLOW TO BE WAIVED.

19. LIMIT OF LIABILITY

TO THE FULLEST EXTENT THE LAW ALLOWS, WE ARE NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL OR CONSEQUENTIAL DAMAGES, OR FOR LOST PROFITS, REVENUE, CUSTOMERS OR DATA. OUR TOTAL LIABILITY FOR ALL CLAIMS ABOUT THE SITE OR A REPORT IS LIMITED TO THE GREATER OF $100 OR THE AMOUNT YOU PAID US FOR THE SITE OR REPORT IN THE 12 MONTHS BEFORE THE CLAIM. THESE LIMITS DO NOT APPLY TO FRAUD, WILLFUL MISCONDUCT, OR LIABILITY THAT THE LAW DOES NOT ALLOW TO BE LIMITED.

20. Your responsibility

If someone brings a claim against us because of how you used the site or a report in breach of these Terms, including any public use of a report, you agree to cover our resulting losses and reasonable legal costs.

21. Disputes

  • Talk to us first. Email help@segmentsmarketing.com and give us 30 days to resolve the issue.
  • Kansas law governs these Terms, without regard to its conflict-of-law rules.
  • Any lawsuit must be brought in the state courts located in Johnson County, Kansas, or the United States District Court for the District of Kansas. Either of us may use small claims court where it applies.
  • Claims may be brought only on an individual basis, not as a class or representative action.
  • TO THE EXTENT THE LAW ALLOWS, EACH OF US WAIVES THE RIGHT TO A JURY TRIAL.
  • To the extent the law allows, a claim must be brought within one year after it arises.

If you believe something on the site infringes your rights, email help@segmentsmarketing.com with the details.

23. Accessibility

We aim to meet WCAG 2.1 Level AA. If you have trouble using any part of the site, email help@segmentsmarketing.com and we will help.

24. Changes

We may update these Terms. We will post the new version with a new date and version number. Changes apply from that date forward, and we will show the notice again the next time you run a report or book.

25. General

These Terms and the Privacy Policy are the whole agreement about your use of the site, except for any separate written agreement for paid services. If part of these Terms is unenforceable, the rest stays in effect. Our not enforcing a term is not a waiver. You may not transfer your rights under these Terms. We may transfer ours as part of a sale or reorganization. Sections 5 through 12, 14 through 16, and 18 through 25 continue after you stop using the site.

26. Contact

HollTech LLC dba Segments

help@segmentsmarketing.com