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Guides

Free guides for run specialty owners.

Practical, specific, and short enough to read between fittings.

Get Found

About Get Found
Runners on an evening group run
GET FOUND 8 MIN

How AI assistants decide which running store to recommend

A fitter holding running shoes
GET FOUND 6 MIN

How to get more Google reviews for your running store

A Brooks running shoe
GET FOUND 7 MIN

Local SEO for running stores

A running shoe on pavement
GET FOUND 7 MIN

The 1-minute test for your website

A lit wall of running shoes on display
GET FOUND 9 MIN

The Google Business Profile checklist for run specialty stores

A runner tying his shoes on a track
GET FOUND 6 MIN

What to do when a competitor opens near your running store

Fill the Store

About Fill the Store
A HOKA running shoe
FILL THE STORE 9 MIN

Google Merchant Center for running stores

Stacks of orange shoe boxes
FILL THE STORE 8 MIN

Local inventory ads for run specialty: a setup guide

A lit wall of running shoes on display
FILL THE STORE 6 MIN

Shopify Flow automations every run store should turn on

A runner tying her laces
FILL THE STORE 6 MIN

Shopify for run specialty stores

Co-op

About Brand-Funded Growth
A Brooks running shoe
CO-OP 6 MIN

How brand co-op works for independent run stores

A HOKA running shoe
CO-OP 5 MIN

How to claim co-op from every brand you carry

Store marketing

About Fill the Store
A runner tying his shoes on a track
STORE MARKETING 8 MIN

How to market a running store: a 12-week plan

A group run on a brick street
STORE MARKETING 7 MIN

In-store events and run clubs that bring runners in

Runners at a race start line
STORE MARKETING 7 MIN

Race sponsorships and expos for running stores

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